![]() ![]() ![]() Reels first launched to global audiences just over a year ago, as little more than a TikTok clone. Meanwhile, users can view Reels from the News Feed (where they’ll be joined by Reels shared from Instagram), and in select Pages and Groups. There are several places Facebook users can create Reels, including from a “Create” button in the new Reels section that appears as you scroll the News Feed, while watching Reels, or by tapping on “Reels” at the top of the News Feed. Image Credits: Facebook (sharing Instagram Reels to Facebook opt-in flow) It’s also looking into integrating Stars, its virtual tipping system, into Reels, which would allow fans to pay their favorite Reels creators directly. It will eventually expand to more global markets.įacebook says it’s also working to develop other ways for creators to make money from their Reels, and plans to test new ad formats, including Sticker Ads and Banner Ads in Reels. ![]() creators only and will be invite-only for the time being. (Facebook did not say how large the payments would be, however.) The Reels Play bonus program, which expands on Instagram’s Reels Summer bonus, will pay eligible creators based on the performance of their Reels across Facebook and Instagram, and will pay out on Reels that get at least 1,000 views over a 30-day period. ![]() The program will be funded as part of Facebook’s larger commitment to invest over $1 billion in creators through 2022, which is also paying creators to run certain types of ads, for receiving payments through Stars (virtual tips) and more. The company is introducing a new bonus program that will pay creators when people view their Reels. In addition, Facebook is now sharing more details about how it plans to fuel Reels’ creation. With the public launch, creators will be able to create their Reels directly on Facebook as well as share their exiting Instagram Reels to Facebook in order to help them build a following across both apps. The feature, Facebook’s response to TikTok, allows creators to make and share short-form video content using a variety of editing tools, including those for music and audio, AR effects, using timers and countdowns and more. After launching into beta tests just last month, Facebook today is rolling out Reels to all Facebook users in the U.S. ![]()
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